Close-up of a hand holding a plastic cup of iced cold brew coffee labeled "Nitro," with the phrase "Liquid Outlaws" visible on the label.

About this Project

Client

55 Creative Business School
(Hilversum, The Netherlands)

Scope

Branding (Strategy & Visual), In House Branding, Masterclass Guest Lecture

NITRO is brewing in Los Angeles and we are here to fuel you. We’ve been working on a new coffee concept in LA. While we love the aesthetics of Blue Bottle and Erewhon, we wanted to create something that turns heads on the sidewalks.Introducing: a concept for the outlaws, NITRO.

Your cult favorite brews packaged in an 'outfit' that will make you want to get some for the packaging alone. The new hangout where we know: coffee is nothing more than risk management (and aesthetics, of course).

Project description