Westfield Malls

For Westfield Mall of the Netherlands, we had the opportunity to create its Christmas campaign. From the main campaign displayed across the four massive screens surrounding Ziggo Dome in Amsterdam to other large-scale OOH screens in the weeks leading up to Christmas.

Instead of producing isolated visuals, we built a custom AI model trained on our own foundational model to create a consistent visual universe—allowing every asset to feel connected and recognizable. Different moments of interaction, all within the same brand world.