Client:
Coors Light (Coors Seltzer)
We created the North American launch campaign for the new Coors Seltzer flavours—a new chapter in Coors’ seltzer universe shaped for Canadian summers. The release leans into nostalgia, reworking classic slushie culture into a clean, carbonated format.
Green Apple, Blue Raspberry and Fruit Punch bring a more playful flavour profile while retaining the brand’s light, crisp DNA. We led the creative direction and produced the final launch assets in collaboration with New Limit Labs.
