00:00:00MALMÖ
Creative Direction / Campaign

Client

Coors Light (Coors Seltzer)

We created the North American launch campaign for Coors Seltzer’s new flavours, shaped for Canadian summers. Green Apple, Blue Raspberry and Fruit Punch reimagine classic slushie culture in a light, crisp, carbonated format.

The campaign brings this nostalgic, playful direction into Coors’ seltzer universe. We led the creative direction and produced the final launch assets in collaboration with New Limit Labs.

See the campaign assets here.

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Three Coors Seltzer flavours displayed on ice with fruit
Coors Seltzer Blue Raspberry can with frozen raspberries and water splash
Coors Seltzer Fruit Punch can with fruit and water splash Coors Seltzer Green Apple can with frozen apple and water splash