Umbro

For the Umbro SS27 footwear lookbook, we developed the visual direction and designed the publication around the collection’s new silhouettes. The system brings product, styling and image-making together in one clear seasonal expression.

Alongside the lookbook, we created a synthetic campaign for each footwear model, giving every silhouette its own visual world and a clear point of recognition. The result is a flexible image library built to introduce the collection across campaign touchpoints.