— : —MALMÖ
Creative Direction / Campaign

Client:

Marks & Spencer +
Silverstone Circuit

We created the campaign for the partnership between Marks & Spencer and Silverstone Circuit, together fuelling the home of British motorsport across race weekends and major events. Two iconic British names came together at full speed for the new racing season.

For the announcement, we designed a synthetic environment with an M&S-outfitted model taking centre stage. The full campaign—from creative direction through to production of the campaign and its assets—was created internally by our studio.

Watch the full campaign here.

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Racing tyre branded with Marks and Spencer and Silverstone Circuit campaign marks
Marks and Spencer outfitted model beside a performance car in the Silverstone Circuit campaign