— : —MALMÖ
Creative Direction / Campaign

Collaborative partner:

KA-YO

We worked with KA-YO on the release campaign for the Nike ACG Radical Airflow shirt. The project translates the shirt’s open construction and engineered ventilation into a controlled innovation-lab world.

Robotic systems, moving air and a performance-testing environment frame the product as equipment built for heat and motion. Across the campaign stills, the technical function of the garment becomes the visual language.

← Back to commercial work
Nike ACG Radical Airflow campaign model running inside a futuristic innovation lab
Close campaign portrait showing the perforated Nike ACG Radical Airflow shirt and robotic systems