Client:
Minna Foodclub
For Minna Foodclub in Groningen, we developed the branding and creative direction for a hospitality destination bringing four Asian-inspired concepts together under one roof: Nodonado, Tanuki, Obento and Bingsu.
Nodonado centres on soju, late-night bites and cocktails; Tanuki is a fusion street kitchen; Obento reimagines bento-led comfort food; and Bingsu is the dessert concept built around Korean shaved ice. We created an umbrella identity that gives each world its own character while keeping the complete experience unmistakably Minna.
