00:00:00MALMÖ
Creative Direction

Client

Minna Foodclub

For Minna Foodclub in Groningen, we developed the creative direction for a hospitality destination bringing four Asian-inspired concepts together under one roof: Nodonado, Tanuki, Obento and Bingsu.

From Nodonado’s soju and late-night bites to Tanuki’s street food, Obento’s bento and Bingsu’s Korean shaved ice, each concept has its own character. Our umbrella identity connects them in one unmistakably Minna experience.

Visit Minna Foodclub’s website.

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Minna Foodclub façade in Groningen with illustrated graphics across the windows
Minna Foodclub restaurant interior with suspended frames and planting
Minna Foodclub restaurant interior with red lighting and greenery