Client:
VIC Groningen
We partnered with VIC on a complete brand overhaul while the Groningen store was being rebuilt from the ground up. The renewed identity was designed to feel at home in a retail environment that brings together brands including Stone Island, On and C.P. Company.
From the new logo and window graphics to shopping bags and printed touchpoints, we created a coherent visual system that connects the physical store with every part of the customer experience.
