PSD × Jaxson Dart

We created the synthetic creative direction and AI visualisation for Take It Outside, launching PSD Underwear’s partnership with New York Giants quarterback Jaxson Dart. Money Moves, Corner Store, Off Grid and Night Out connect football, the outdoors and Dart’s personal style.

In a stylised polygon world, Dart takes on “Side Quests”, unlocking PSD moments along the way. This game-like system connects the film and stills through one visual language. Created in collaboration with New Limit Labs.