Client:
Williams Atlassian F1 Team
x Marks & Spencer
The campaign created for the partnership between Williams Atlassian F1 Team and Marks & Spencer. As Williams’ official travelling kit partner, M&S outfits the entire travelling race team across the Formula 1 season.
Two iconic British brands joined forces for the 2026 Formula 1 season. We wrapped the official Williams Atlassian Formula 1 car in Marks & Spencer’s iconic merino wool fabric, then delivered the campaign from creative direction through to production of the campaign and its assets.
