00:00:00MALMÖ
Creative Direction / Campaign

Client

Williams Atlassian F1 Team
x Marks & Spencer

We created the campaign for Williams Atlassian F1 Team and Marks & Spencer’s 2026 partnership. As the official travelling kit partner, M&S outfits the entire travelling race team throughout the Formula 1 season.

We wrapped the official Williams Atlassian Formula 1 car in M&S’s iconic merino wool fabric. Our studio delivered the campaign from creative direction through to production of the final assets.

Watch the full campaign here.

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Williams Atlassian F1 Team and Marks and Spencer official partner campaign image
Close-up of the Marks and Spencer travelling kit zipper detail
Williams Atlassian Formula 1 car wrapped in Marks and Spencer merino wool fabric